ᐅ IKEA Kitchen Quality and User Experiences?

Yes and no. Our kitchen salesperson told us that there is always a 50% discount on the list prices... even without a special promotion.
Installation and delivery also cost us nothing—without any promotion.
That doesn’t mean you can’t buy a good, affordable kitchen at Mömax, just not as cheap as you might hope.

Hi,

daniels87 schrieb:
At our Mömax next week, there is a 50% discount on planned Nobilia and Nolte kitchens plus free delivery and installation. Is this just a bait-and-switch?

What else could it be but bait-and-switch or simply a rip-off? They have nothing to give away for free, so the 50% discount is probably already the regular price. How much margin there is beyond that is hard to tell.

If you ask for a quote, you could just say:
"So, you have 50% off weeks and everything costs only half? Great, I also have 50% off weeks and will only offer 50% on any quote." It’s just as cheeky as their tactic.

Joking aside, if someone advertises a straight 50% discount from the start, I would always feel like I’m being taken advantage of. I’d have to negotiate it down further to a maximum of 25% off the original price just to believe I’m not overpaying. And that’s probably going to be difficult, so I save all parties that stress.

Best regards,

Andreas

This is simply perverse... but it's also the consumer's fault, because people are still more attracted when someone says "I got 50% off" than when they say they paid a total amount of xx. Unfortunately, too many are obsessed with percentages and don’t think carefully when making a purchase.

I believe it primarily comes down to the fact that manufacturers have to produce price lists and catalogs. Consumers may also have access to these. So these prices cannot be set in a way that restricts the “freedom of pricing” for the retailers.

Imagine you want to buy just one base cabinet; according to the list, it costs 487 € (about 530 USD). If you buy it as part of a large order (a whole kitchen), the sales overhead costs are spread out much more compared to if you spend two hours consulting about just that one cabinet.

It’s obviously nonsense that retail chains then turn this into a 50% discount... I completely agree with you on that.

Actually, I usually avoid these furniture stores. Their pricing policy is just terrible. I recently walked through a shopping mall where there are always at least 30% discounts, or offers like buy 3 pay for 2 everywhere.
This totally undermines reputable retailers.

If our additional building costs turn out to be lower than expected, maybe we can afford a kitchen from a kitchen specialist after all.

We visited IKEA on Tuesday to look at their kitchens. In principle, there is nothing against choosing one. However, since we will likely go for a kitchen with wood fronts and we don’t like the fronts offered by IKEA, it is unfortunately not an option for us.

It’s a pity because I really appreciated the price transparency.

The more I deal with this topic, the stronger my aversion to the large furniture stores becomes. I have now shortlisted several kitchen manufacturers in our area; one of them was also chosen by our neighbor, who would definitely do it again.