Hi everyone, generally I really enjoy attending trade shows. I like the feeling of being there in person, and I appreciate having things shown or explained to me. I have attended all kinds of trade shows, not necessarily related to construction, gardening, or interior design. I have also been to a book fair, a career fair, and a bike expo. I think it’s a great way to gather ideas and get an overview of what’s available in a certain field.
Nowadays, some trade shows also take place virtually. It seems like this has become more common since the pandemic, and I think it’s a good alternative when attending in person is not possible. Hybrid trade shows combine both aspects. I haven’t tried this format myself yet, but I could imagine it working well.
Here’s the situation: a close friend and her husband plan to start building a house within the next few years. They would like to attend a home building trade show to get ideas and gather information in advance. It might make sense for them to look for a hybrid trade show. Would that be worthwhile, or should they just get their information on-site in person? Regardless, I’m interested in hearing experiences from others. Maybe someone here already has some insight and can share their thoughts. Thanks!
Nowadays, some trade shows also take place virtually. It seems like this has become more common since the pandemic, and I think it’s a good alternative when attending in person is not possible. Hybrid trade shows combine both aspects. I haven’t tried this format myself yet, but I could imagine it working well.
Here’s the situation: a close friend and her husband plan to start building a house within the next few years. They would like to attend a home building trade show to get ideas and gather information in advance. It might make sense for them to look for a hybrid trade show. Would that be worthwhile, or should they just get their information on-site in person? Regardless, I’m interested in hearing experiences from others. Maybe someone here already has some insight and can share their thoughts. Thanks!
Pakon schrieb:
What use is a virtual presence when you want to introduce a new product in the food retail sector?
At the trade show where you present your product, you want as many people as possible to try it. If they like it, there is a good chance they will buy it in the supermarket.
Do you really think you can convince end customers with just a few videos about the product?
The video might be enough for supermarkets and suppliers, but it won’t be sufficient for customers.
So again, I see the advantages of virtual or hybrid trade shows, but you have to consider whether it makes sense to market the product online and who the target audience is. If, in the end, you decide yes, it makes sense to be present virtually as well, then go ahead. But it doesn’t always make equal sense everywhere, as my brief example is meant to show. As I’ve said several times already, but I’m happy to repeat it once more: hybrid means both. So people can try the product on one day and participate virtually in the trade show the next. For example, show cooking, where people try the product on site and provide feedback, while ingredients can be listed and explained virtually, depending on the product. There is potential here if you put some thought into it and get creative. Another option would be to send samples to participants in advance. I’m talking about a COMBINATION, not a purely virtual trade show. I do believe this can work, but if you have a different opinion, that’s fine with me.