ᐅ Strategy for Buying a Kitchen / How to Negotiate Effectively?

Created on: 6 Aug 2020 16:47
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Shiny86
I’ve started planning my kitchen and feel completely overwhelmed. It feels like being at a bazaar. Exactly what you see on TV shows happened to me. So far, I’ve visited 4 kitchen showrooms. I’m still waiting on the design and price from 2 of them. These are smaller studios, so I’m curious to see what they come up with.

But with the other two, it went exactly as expected. Twice I asked the manager for a discount, and it turned into a kind of show. The comments were laughable: “We can do it for price X, but then we won’t make any profit on you. The manager will probably want to talk to me about this.” Even after the second discount, I still felt like I was paying too much. Both salespeople set deadlines for me. One even said I had to sign the contract that same day.

I also don’t know how to negotiate smartly or what the right tactics are. I don’t really know the actual value of my kitchen. When does negotiating become unreasonable? How do you know for sure when there’s no more room to negotiate? Are there actually people who don’t negotiate at all and just accept the first offered discount? I’ve wondered about that too. It’s a shame I don’t know any kitchen salesperson personally to get insider tips.

Since I have a lot of expensive requests, I feel almost ridiculous setting my budget too low. The problem is that I can’t compare apples to apples because my kitchen concept has changed with every planning appointment. In my small town, I’ve now visited all the studios except for Roller. There are still studios in neighboring towns, but I already feel like I won’t have a kitchen even after visiting 5 more showrooms.

Nearly all plans are for a Nobilia kitchen, coming to around 20,000 euros (about $22,000), or even more if I include my latest wishes. I’ve asked if I should buy the appliances myself to save money, but I was advised against it. They said they wouldn’t install them due to warranty reasons.

What price would you set if you were in my position? And please share how you got your kitchen and how you negotiated.

My requirements are:
- A tall cabinet row with 6 cabinets, each 60cm (24 inches) wide, boxed in drywall. Two of these should be pantry cabinets with pull-out shelves, and the other 4 will house appliances.

- A kitchen peninsula about 1.2m (4 feet) wide and approximately 3.10m (10 feet) long, with drawers on both sides only.

- I want quite high-end appliances, probably Bosch Series 8 black Carbon Accent line, likely including an oven with microwave, a combi-steam oven, and a built-in coffee machine.

- Cooktop with an integrated downdraft vent, recirculating air, flush-mounted (Bosch Series 8 has been planned so far, but I don’t know how good the cooktop is).

- Very quiet dishwasher, brand doesn’t matter (Bosch and Neff have been suggested so far).

- Refrigerator inside a tall cabinet with 2 bio-fresh drawers, brand doesn’t matter (Liebherr and Bosch have been suggested).

- Ceramic countertop

- Undermount ceramic sink

I don’t want to spend more than necessary. But I realize I probably won’t get everything for 15,000 euros (about $16,500).

How should I proceed?
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Alessandro
7 Aug 2020 13:41
pagoni2020 schrieb:

Yes, the issue is that mNm deliberately and actively avoids this possibility of comparison, especially in the kitchen area.

Let me ask again:
What comparison possibilities do you mean? How exactly should what be compared with what?
An example would be helpful, as I’m clearly not following...
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pagoni2020
7 Aug 2020 13:52
Scout schrieb:

OBI is basically just another sales channel for KĂŒchen Quelle (The owner of OBI in Franconia is involved with them).

And KĂŒchen Quelle also distributes HĂ€cker alongside Kempfle, Wellmann, Pino, Nobilia, and Störmer.

...was just a random example....in the medium term, most things end up connecting somewhere anyway-
Alessandro schrieb:

then you’ll have to wait forever for some things or might not get them at all.
Manufacturers and service providers in the home construction industry don’t lack customers, so their pricing follows a “take it or leave it” approach.

I understand that and unfortunately, I’m far from always making the right decisions, even though I’m a repeat offender. I’m here, reading, learning, failing, and reading again...

For me, if someone says “take it or leave it,” I simply won’t accept it and decide to go with another option for flooring or something else. I generally don’t like that kind of approach.
That may not always be the smartest choice, but it’s my way—stubbornness with age.
Alessandro schrieb:

The biggest problem with these situations is:
The super friendly, competent advisor who takes the time probably earns a salary that motivates them accordingly.
That’s why this provider probably won’t be the cheapest.
If you then go to a low-cost local offer with free planning and end up choosing them just because they are $500 cheaper, the good professionals in the industry will eventually disappear.

That’s exactly where I see the difference and am willing to pay the price when I experience it because I want to support that! Therefore, I’m very careful not to get taken advantage of by their less reputable competitors.
Maybe we’ve just misunderstood each other a bit—
So long—
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pagoni2020
7 Aug 2020 14:02
@matte1987 described it well above.
Because he was able to specify shapes, dimensions, and surfaces precisely in advance, and no one could tell him that it wouldn’t work or had to be different, he got a clear "apples-to-apples comparison."
When I go to a studio with a kitchen floor plan and some ideas (how I would ideally like it), there is a risk that changes in materials, fronts, functions, etc., will adjust the price according to your preferences without making you fully aware of the actual details of those changes.
In the end, you might end up with a kitchen from company XY just like your neighbor’s, and for the same price, yet there are technical differences or variations in the features.
I don’t know the details individually, but I have been told about the "system" as such, and when I asked specific questions, I often got the expected answers.
But again, I’m definitely not giving a blanket criticism, as that would be ridiculous and highly unfair. Still, the price often does not reflect the quality, and that’s something to check.
I know someone personally, others might read a book on the subject, and a third person buys based on gut feeling—and all are equally happy.
And that’s exactly the point, which is why I don’t claim to have any universal truth. I do things the way it seems right for me... and sometimes it even works out.
And of course, I absolutely agree with you that it’s not about getting the best price but about feeling as comfortable as possible, including in your home.
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Alessandro
7 Aug 2020 14:03
pagoni2020 schrieb:

For me, it’s simple: if someone tells me “take it or leave it,” I won’t accept it and will try to find an alternative covering or something else. I generally don’t like that kind of attitude.
That might not always be the smartest approach, but it’s my way – the stubbornness of age.

And what do you do if, for example, as in my case, three tilers all charge around 100€/mÂČ (approximately $93 per sq ft)? Simply not using tiles is not an option.
And you can’t just keep waiting forever either...
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Alessandro
7 Aug 2020 14:08
pagoni2020 schrieb:

@matte1987 described it above.
Because he was able to specify shapes, dimensions, and surfaces precisely in advance, no one could tell him that something wouldn’t work or had to be done differently, so he got a "like-for-like comparison."
When I go to a kitchen showroom with a floor plan and some ideas (how I would actually like to do it), there is a risk that by changing materials, fronts, functions, etc., the price will be adjusted to your expectations without making you fully aware of the actual changes in detail.
In the end, you might have a kitchen from company XY just like your neighbor’s, but at the same price there are still technical differences or differences in the fittings.
I don’t know the details individually, but I’ve heard about the "system" as such, and when I asked specific questions, I usually got the expected answers.
But again, I’m definitely not making a blanket criticism, because that would be crazy and highly unfair. However, the price often does not match the quality, and that should be checked.
I know someone personally, others read a book about it, and a third just buys based on gut feeling and is just as happy.
And that’s what it comes down to; that’s why I don’t claim to have a universal truth. I do it however seems right for me
 and sometimes it even works out.

Sorry, but even if I’m starting out with no plan, I still go to the kitchen studio and test and examine everything. That’s why there is a showroom where everything is available—from affordable to expensive. From the sensitivity of the surfaces to the smoothness of different pull-out systems.
Anyone who really goes and just accepts a quote without trying things out and asking questions is only to blame themselves. I wouldn’t trust anyone with that much—let’s call it—naivety.
It’s like a car dealership offering me a car without me having seen it or taken it for a test drive first.
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evelinoz
7 Aug 2020 14:20
By now, this always follows the same pattern. I get the impression that it’s just about getting the tedious topic of the "kitchen" over with. In new builds, it’s mostly the men who deal with it. It has to go quickly; you simply need a kitchen, the floor plan is fixed—very often 3.2 x 3.2 m (10.5 x 10.5 ft)—and an electrical plan has to be created. The kitchen should ideally be affordable, and these are the criteria:
  • handleless
  • cooking island
  • bar seating
  • Dekton
  • raised dishwasher and oven

That’s it.

Oh, and if possible, black. So kitchen designers sell the same thing every day when they offer Nobilia or Nolte.

Some customers come well prepared to the showroom, which probably makes it easier for both sides. Others want the list above at a certain price.

The customer doesn’t know whether it’s affordable or cheap unless they compare exactly the same design. Of course, no one provides a plan freely—I wouldn’t do that either without payment.

So you have to research as much as possible yourself and compile a list of what’s important to you. Observe your own habits in the kitchen a bit more closely and make notes about what is practical and what isn’t.

But it’s also difficult to compare appliances. Many cooktops look identical. You have to set your own criteria here, too: Do I need a flush-mounted surface? Which zones do I really need? Does it have to be a downdraft extractor, etc.? It’s not simple.

If you can accept that your own kitchen doesn’t have to please everyone, you can plan a practical kitchen. For example, Matte and Climbee, who spent a long time dealing with this topic. However, these kitchens are not cheap either.

But as I said, most people buy what their neighbor, friend, or colleague has. You don’t want to be different; what is trendy gets bought.

@Shiny86, why don’t you show your dimensioned ground floor plan?